Bend Chamber Announces New Brand Identity
The Bend Chamber of Commerce is excited to announce the release of a new logo, website and brand identity for the organization. Over the past four years, under the leadership of CEO Katy Brooks, the Bend Chamber has been in an evolutionary phase to transform itself into a relevant, engaged, and contemporary organization to best serve its members and investors. The new branding was created in partnership with Cross Dot Digital & Creative, a Bend-based marketing firm and chamber member.
“As we’ve been on this evolutionary journey over the past several years, changing and updating not only what we do but how we do it, the time has come to update and align the emblem that represents us…”
“This new brand mark is more like the icing on the proverbial cake,” shared Garrett Jaenicke, Director of Marketing and Member Services. “As we’ve been on this evolutionary journey over the past several years, changing and updating not only what we do but how we do it, the time has come to update and align the emblem that represents us out in the community with how we really operate as an organization,” he added.
The new logo utilizes a contemporary typeface, embraces a modern color palette and features a geometric pillar of connecting blocks that represent the Chamber’s role as a convener of groups and connector of ideas and organizations to help the Bend business community thrive.
The Chamber’s website, www.bendchamber.org, echoes the new colors and contemporary nature of the brand. The site has been streamlined from a user perspective, is much easier to navigate and more appropriately reflects the forward-thinking nature of the Chamber.
The Chamber will be incorporating the new branding throughout its marketing assets in a phased rollout over the next few months.