NAB and Reynolds Journalism Institute Announce Partnership on COVID-19 Vaccine Education Messaging

Washington, D.C. – The National Association of Broadcasters (NAB) and the Donald W. Reynolds Journalism Institute today announced a nationwide research project to identify effective COVID-19 vaccine education messaging. The research findings will be used to develop tools and resources for local radio and television broadcasters and other journalists to craft public health messages and educational programming that will best resonate with their communities.