Washington, D.C. — NAB Show today announced it will host dedicated sessions on ATSC 3.0 adoption and connected cars at the 2023 event in Las Vegas, April 15 -19. Sessions will cover the growing landscape of ATSC 3.0 and the interaction, immersion and connectivity this technology brings to the media and entertainment industry. Industry experts will also discuss revenue opportunities offered by connected car listening data and how cutting-edge connected car technologies are bridging the gap between artists and radio listeners.
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